Booley is a classic square-rectangular optical frame with a softly sculpted profile and balanced proportions. The shape feels familiar and dependable, with gentle curves that soften the structure and make it easy to wear.

Hand polished from premium acetate, Booley features a saddle bridge for everyday comfort and 3-barrel heat-sunk hinges for reliable performance. Clean branding on the browline and inner temple tip keeps the look understated and versatile. Select colourways are available in recycled acetate, offering a sustainable option within a core frame story.

Why we love it

• Familiar, easy-to-sell silhouette

• Soft structure that suits many face shapes

• Clean, minimal branding

• Strong core optical style with low return risk

Merchandising notes

Booley works best as a foundation frame — ideal for first-time buyers or customers seeking something timeless and unfussy.